Practical, no-fluff courses on everything that helps you sell online — marketing, experimentation, analytics, merchandising, tooling, integrations and more. Built for owners who want to do it themselves, and for agency teams who want to stay sharp.
Taught by operators, analysts and specialists who do this for a living.
What you can learn
One place to build the whole skill set — from choosing what to sell, to marketing it, to measuring what works and wiring up the tools behind it.
Acquisition, content, SEO and the day-to-day tactics that bring the right customers in.
Research, hypotheses, test design and analysis to turn more visitors into buyers.
Product data, on-site search, recommendations and how to present a range that sells.
Picking a business, sourcing products and validating demand before you commit.
Set it up properly, trust your numbers, and get to decisions from your own data.
Clean tracking, events and tags — configured without breaking things or a developer.
Google Cloud, BigQuery and joining data up for reporting that goes beyond the dashboard.
Connect your store, CMS and the tools around them so your stack actually works together.
Site speed, Core Web Vitals and technical delivery that stops sales leaking away.
Pick the right platforms and tools for your stage — and avoid expensive dead ends.
Support, lifecycle and email that keep customers coming back and lifting LTV.
Use AI to do more with less — across content, service, analytics and operations.
Who it's for
Whether you're running your own store or running accounts for clients, the Academy builds the skills that used to cost a retainer.
Stop paying an agency for things you can learn to own. Build the confidence to run your own growth — and keep the fees.
Sharpen your team's edge and add services you can charge for. Stay ahead of the tools, platforms and techniques your clients expect.
Available now
Flagship programmes are open now, with more arriving all the time from our contributors.
Scale content, SEO, merchandising, customer service, analytics and operations across your store — without growing the team. View course →
Design and analyse sharper experiments, and build a programme that compounds learning over time. View course →
Teach & earn
Any professional can create a course on the Academy and earn from it. If you're great at something that helps people sell online, teach it here.
Tell us your area of expertise and what you'd like to teach. Every application is reviewed.
Once approved, use the Studio to structure your course, write each module and upload your videos — then submit for review.
Your course goes live to members and buyers, and you earn from it — reaching an audience you don't have to find yourself.
How it works
Buy a single course and keep it forever, or take the membership and unlock everything.
Pay once for one topic and own it for life, updates included. Ideal when you want one specific skill.
All-access to every course, plus everything added next. Best value if you want more than one. Cancel anytime.
Get started
Learn it yourself, sharpen your team, or create a course and earn from it.
Already a member? Log in →