Learn how to use AI to scale content, SEO, merchandising, customer service, analytics and operations — without hiring a bigger team.
Built by an ecommerce operator, analytics leader and AI practitioner.
Experience across brands including
The reality
More products, more content, more customer questions, more tools — and never enough time for the work that actually grows revenue.
Descriptions, attributes, images and pricing across hundreds or thousands of SKUs.
Category copy, blog posts, SEO briefs, email and social — all competing for the same hours.
The same pre-sales and WISMO questions, answered manually, all day, every day.
Stock updates, supplier checks, reporting and merchandising done by hand and copy-paste.
The strategic work — CRO, expansion, new channels — keeps slipping to "next quarter".
Retainers and SaaS stacks add up fast, and you still carry the operational load.
The shift
This isn't "use ChatGPT for product descriptions". It's rebuilding how the whole store runs — with AI as the operating layer underneath every workflow.
Before · Manual ecommerce management
After · AI-assisted operating system
The curriculum
Eight practical capabilities you can apply to your store the same week you learn them.
Map where AI actually moves revenue and removes cost — and where it doesn't.
Produce category, product and blog content at scale without publishing garbage.
Deflect repetitive tickets with assistants that don't sound like robots.
Use AI for product data, on-site search, recommendations and experiment ideas.
Interrogate GA4 and store data in plain English and get to decisions faster.
Automate supplier checks, stock monitoring and purchasing busywork.
Move from prompts to agents that complete multi-step ecommerce tasks for you.
Leave with a sequenced plan to roll AI through your operation safely.
8 weeks, live
One live session a week, each ending with something you've actually built for your own store.
Build your AI opportunity map: where the revenue and time savings really are for your store.
Repeatable workflows for product, category and blog content that ranks and converts.
Stand up an AI service assistant and automate the operational busywork around it.
AI for product data, search, recommendations and a continuous CRO test pipeline.
Turn your store and GA4 data into answers and decisions using AI analytics prompts.
Supplier monitoring, price/stock tracking and purchasing workflows that run themselves.
Design and ship your first agent — a multi-step task done end-to-end without you.
Consolidate everything into a 90-day roadmap to roll out across your business.
Who it's for
If you run, manage or market an ecommerce business and want practical AI you can ship, this is for you.
Do more with the team you have and protect your margin while you grow.
Take repetitive work off your plate and your team's and reclaim time for growth.
Scale content, SEO and lifecycle output without scaling the marketing budget.
Punch far above your headcount by turning AI into your operating layer.
Productise AI delivery for clients and run more accounts with the same people.
People who want working systems and real ROI — not AI hype and theory.
Ecommerce operator · Analytics leader · AI practitioner
Who's teaching this
Olly Paton has spent over 20 years helping companies improve digital performance, analytics and experimentation. He has worked with brands including Expedia, Hotels.com, Trainline, Hastings Insurance and Skyscanner.
He also runs radio-controlled.co.uk, an ecommerce business where he uses AI across content, SEO, product management, supplier workflows, analytics and automation — the exact systems this programme teaches, running in a real store every day.
Olly has spoken at Speero's Experimentation Circus about AI and experimentation, and is the creator of Conversion Workers and Conform.
What you walk away with
By the end of the eight weeks, you'll have built — not just learned about — the following.
Prioritised list of where AI moves the needle in your specific store.
Repeatable systems for product, category and blog content at scale.
A working assistant that deflects your most common tickets.
A prioritised experiment pipeline powered by AI-generated hypotheses.
A prompt library to interrogate your data and reach decisions faster.
Automated price, stock and supplier-change monitoring.
A designed (and started) agent for a real multi-step task.
A sequenced plan to roll AI through your business with confidence.
Founding cohort
The founding cohort gets the most access, the lowest price it will ever be, and direct input into the curriculum.
Founding member access · lifetime content included
Waitlist members get first access to spaces and founding pricing.
Join the waitlist
Tell us a little about your store. Waitlist members hear first when founding spaces and pricing open.
Thanks — you'll be first to hear when founding-cohort spaces and pricing open. Keep an eye on your inbox.
Prefer to talk first?
Book a strategy call and we'll talk through where AI could remove the most work and add the most revenue in your store — cohort or not.
Also at the Academy: From CRO to Experimentation Platform →