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Platform guide

How the Academy works

The plans and what they cost, how buying and access work, the three roles and what each can do, and how courses get made and published.

01 Overview

Conversion Works Academy is a video course platform for putting AI to work — in ecommerce and in experimentation.

You buy access — either a single course or an all-access membership — then log in and watch the lessons. Courses are built by approved creators and go live only after an admin has reviewed them, so everything published has been quality-checked.

02 Plans & pricing

Two ways to buy. Pick a single course, or get everything with a membership.

Individual course

£297 one-off

Pay once, keep it forever.

  • Lifetime access to that course
  • All future updates to it included
  • Best for one specific topic
Best value

Academy Membership

£497 / year

All-access, renews yearly.

  • Every course, including new ones as they land
  • Members-only resources & templates
  • Cancel anytime

A one-off course never expires. The membership renews each year until you cancel — and if you cancel, you keep access until the period you've paid for runs out. You can buy several individual courses in one checkout, and promo codes are accepted at the till.

03 Buying & billing

Signing up and paying takes a couple of minutes, and access is instant.

  1. Create an account with your email and a password.
  2. Choose a plan on your members page — the membership, or one or more courses.
  3. Pay securely on Stripe's hosted checkout (we never see your card details).
  4. Access unlocks immediately — you're taken straight back to your dashboard.
  5. Manage billing anytime — update your card, download invoices, or cancel — from the billing portal.
Payments are handled by Stripe. Your card details go directly to Stripe's secure checkout and are never stored on the Academy.

04 How access works

Access is tracked per person, so the site always knows exactly what you own.

If you have…You can watch…For how long
A course purchaseThat one courseForever (lifetime)
An Academy MembershipEvery course, plus any added laterWhile your membership is active

Membership is genuinely all-access — it unlocks every course automatically, so you never buy the same thing twice. If your membership ends, the individual courses you bought outright stay yours.

05 Roles & permissions

Three roles, each building on the one before it.

Member buys and learns. Creator also builds courses. Admin also reviews content and manages people and access. You become a creator when an admin grants it; the owner is always an admin.

CapabilityMemberCreatorAdmin
Buy & watch courses✓✓✓
Manage own billing✓✓✓
Create & edit own courses—✓✓
Add modules & upload video—✓✓
Submit a course for approval—✓✓
Edit any course——✓
Approve / reject / publish——✓
Grant / revoke creator role——✓
View & control member access——✓

06 Making a course

For creators: build it, then submit it. An admin publishes it.

  1. Create the course — title, subtitle, description and a "what you'll learn" list. It starts as a draft.
  2. Add & order modules — each with its own description and learning points; drag or number them into order.
  3. Upload videos — a lesson video and a shareable promo clip per module.
  4. Set access & submit — choose which purchase unlocks it, then submit. Status becomes pending and the course locks for review.
  5. Admin reviews — approved courses go live; rejected ones come back to you with a note to revise and resubmit.
Creators can't publish their own work. Every course is reviewed by an admin first — that's what keeps the published catalogue consistent.

07 Admin controls

Admins keep the catalogue and the membership base in order.

Content. A single approval queue lists everything awaiting review. Admins can approve, reject with a note, unpublish a live course, and edit any course in any state.

People. Admins grant or revoke the creator role from the People & roles panel.

Member access. For any member, an admin can see their role, their Stripe billing, and exactly what they have access to — then grant access as a free comp or revoke it on the spot. Handy for gifting a course, comping a partner, or fixing a billing edge case.

08 Content & video

Lessons are streamed video, protected so only paying members can watch.

Each module has two video slots: the lesson itself — gated to members who own the course, streamed rather than downloadable — and an optional promo clip, a short public taster you can share on social to sell the course.

Now enabled. Video runs on Cloudflare Stream. Creators can upload lesson and promo videos to each module today; the in-course player that plays them to members is being finalised.

09 FAQ

How soon do I get access after paying?
Immediately. As soon as Stripe confirms your payment, your access is unlocked and you're returned to your dashboard.
Do courses expire?
A one-off course purchase is yours for life. Membership access lasts as long as your membership is active; individual courses you bought outright remain yours even if you later cancel membership.
Can I cancel my membership?
Yes, anytime, from the billing portal. You keep access until the end of the period you've already paid for.
What's the difference between a course and the membership?
A course is a one-off purchase of one topic, forever. The membership is a yearly subscription that unlocks every course — including ones added after you join. If you want more than one course, membership is better value.
How do I become a creator?
An admin grants the creator role to your account. You'll then see a Studio area where you can build and submit courses.
Is my payment secure?
Yes. Payments run through Stripe's hosted checkout — the Academy never sees or stores your card details.